Apple Unveils Its Latest MacBook - Can It's Market Luster Be Restored?

Today Apple released a set of updates to its ultra-thin and light laptop portfolio, including an extra hour of battery life, newer processors, better graphics card, and faster flash storage. The starting $1,299 model for the 12-inch MacBook now comes with the latest 1.1 GHz Intel Core m3 processor and 256 GB of flash storage. The $1,599 version comes with a faster 1.2 GHz Intel Core m5 processor and 512 GB of flash storage. Apple started selling the new MacBooks through its website on Tuesday and said they will be in Apple's physical stores and other retail stores on Wednesday. The company unveiled its redesigned laptops last year, touting their slim profile, fanless construction, Force Touch trackpad, and universal USB-C port. The body of the MacBook is tapered like the body of the MacBook Air. From $1299 the new MacBook is thinner and lighter than the MacBook Air with a 12‑inch (diagonal) LED‑backlit Retina display, an 1.1GHz dual-core Intel Core m3, 1.2GHz dual-core Intel Core m5, or 1.3GHz dual-core Intel Core m7 processor, a turbo boost up to 3.1GHz, up to 10 hours battery life, up to 512GB flash storage, weighs 2.03 pounds and is vailable in rose gold, space gray, gold, and silver. The MacBook is not as powerful as the MacBook Air, however, and it carries a heftier price tag. Can the new McBook recapture some of Apple's luster in the highly competitive laptop-notebook market worldwide? Send us your comments here at the Smartphone and Tablet Zone: http://smartphoneandtabletzone.blogspot.com/