Smartphone competition is strong worldwide, let alone in Asia. Given its major financial challenges of low earnings and a falling stock price can HTC remain a viable smartphone vendor in China and around the world against Apple and Samsung?
HTC is hoping that job cuts and a product scale-back will help get things back on track, but analysts are projecting at least 18 months of turmoil for HTC. In the time, HTC will need to revamp its go-to-market strategy which will dictate the future of the company. A few years back, HTC said that it would cut the number of devices that it released, but that shift never materialized. HTC has created two distinct smartphone brands, but neither of them appears to have a clear flagship offering. That will need to change. What will be the impact on HTC One M7 and Desire 610 Pro customers? Let us know your thoughts here at the Smartphone and Tablet Zone.
HTC is hoping that job cuts and a product scale-back will help get things back on track, but analysts are projecting at least 18 months of turmoil for HTC. In the time, HTC will need to revamp its go-to-market strategy which will dictate the future of the company. A few years back, HTC said that it would cut the number of devices that it released, but that shift never materialized. HTC has created two distinct smartphone brands, but neither of them appears to have a clear flagship offering. That will need to change. What will be the impact on HTC One M7 and Desire 610 Pro customers? Let us know your thoughts here at the Smartphone and Tablet Zone.
No comments:
Post a Comment