BlackBerry lags Apple and the army of companies that make phones which run on Google's Android mobile operating system in global smartphone market share. Microsoft -- thanks to its Windows Phone OS -- is ahead of BlackBerry too.
The stock is down more than 25% so far in 2015 and nearly 90% in the past five years! So the pressure is on BlackBerry to launch a phone that consumers might actually want. CEO John Chen hinted in several interviews last month that BlackBerry
may stop making phones if it can't sell 5 million of them a year. That's
the level he thinks is necessary for the hardware business to be
profitable. So BlackBerry has done something that would have been unthinkable just a
few years ago -- it's selling a phone that runs on another operating
system. The Priv is an Android phone. Yes, it still has a slide-out keyboard with actual buttons for the CrackBerry addicts. But you can use a touchscreen too. And because it runs on Android, Priv owners will have access to many more apps than they would on a typical BlackBerry phone.Blackberry undoubtedly faces a major uphill challenge to remain a viable phone (smartphone) vendor. Will it succeed? Share your comments with the Smartphone and Tablet Zone.
The stock is down more than 25% so far in 2015 and nearly 90% in the past five years! So the pressure is on BlackBerry to launch a phone that consumers might actually want. CEO John Chen hinted in several interviews last month that BlackBerry
may stop making phones if it can't sell 5 million of them a year. That's
the level he thinks is necessary for the hardware business to be
profitable. So BlackBerry has done something that would have been unthinkable just a
few years ago -- it's selling a phone that runs on another operating
system. The Priv is an Android phone. Yes, it still has a slide-out keyboard with actual buttons for the CrackBerry addicts. But you can use a touchscreen too. And because it runs on Android, Priv owners will have access to many more apps than they would on a typical BlackBerry phone.Blackberry undoubtedly faces a major uphill challenge to remain a viable phone (smartphone) vendor. Will it succeed? Share your comments with the Smartphone and Tablet Zone.
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