IDC Report Captures Smartphone Market Share Trends By OS

Globally the smartphone market grew 13.0% year over year in 2015 Q2, with 341.5 million shipments, according to data from the International Data Corporation Worldwide Quarterly Mobile Phone Tracker. This growth is primarily due to gains experienced in emerging markets such as APEJ and MEA. This quarter's shipments were slightly lower than forecast and IDC expects to see a noticeable slowdown in smartphone shipments in 2015 as China joins North America and Western Europe in a more mature growth pattern. Android dominated the market with an 82.8% share in 2015 Q2. Samsung reasserted its global leadership with a renewed focus on lower-cost smartphones. Android dominated the smartphone market with a share of 82.8%. Samsung, the #1 contributor, had lower volumes QoQ and YoY. iOS saw its market share for 2015Q2 decline by 22.3% QoQ with 47.5 million shipments. Despite the seasonal decline, Apple enjoyed success thanks to consumers' insatiable appetite for the larger screened iOS devices. Windows Phone experienced a QoQ decline of 4.2% with a total of 8.8 million units shipped this quarter. Windows Phone experienced a QoQ decline of 4.2% with a total of 8.8 million units shipped this quarter. Will these market share trends continue in 2016-2017? Share your predictions with the Smartphone and Tablet Zone: http://smartphoneandtabletzone.blogspot.com/