Smartphone and Tablet Emporium

Thursday, September 24, 2015

Sprint and T-Mobile Pricing Wars Over the Apple iPhone 6s and 6S Plus

Apple's new iPhone 6S and 6S Plus begin shipping on September 25.  The price war between Sprint and T-Mobile continues to rage on. Sprint slashed the cost of its iPhone Forever plan to $1 a month for a 16 GB iPhone 6S on Thursday, and $5 a month for a 16 GB iPhone 6S Plus.

However, consumers have to trade-in an iPhone 6. The iPhone Forever plan lets customers lease iPhones from Sprint, and upgrade to a new device whenever Apple releases a new smartphone. Regular price for a 22-month commitment with a trade-in is $22 a month, and $27 a month. Sprint's (S) latest deal comes just a few days after T-Mobile announced a huge deal of its own upgrade-anytime "Jump On Demand" plan. T-Mobile (TMUS) cut its monthly Jump On Demand price from more than $25 a month to $5 a month for an iPhone 6S on Tuesday. The company also cut the price for the iPhone 6S Plus from about $31 a month to $9 a month. Like Sprint, T-Mobile will only give you the promotional price with the trade-in of an iPhone 6. But, T-Mobile lets you upgrade up to three times per year -- whether you want a new iPhone or any other smartphone. What will be the outcome of these pricing changes on customer demand, especially give the fact that the consumer needs to trade-in their current iPhone 6? Share your comments with the Smartphone and Tablet Zone.


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